Veggie Fresh an employment generation initiative of India Young Foundation. It aims at helping the farmers of our country or our 'Anna Datas' get the right price for their produce and live a life of dignity. Leaving aside the socio-economic hierarchy but cutting out the middlemen, Veggie Fresh buys farm fresh vegetables/fruits directly from our farmers at appropriate prices and delivers them directly at the doorsteps of our loyal consumers. This method provides a win win situation for both the farmers and the consumers. Benefitting our farmers in yet another way, Veggie Fresh spends a considerable chunk of the revenue generated in the upliftment of our 'Anna Datas' and their families by benefitting them with our other social initiatives like 'Pratigya' and also by providing them with necessary tools for farming at subsidized rates. With this, we hope to break socioeconomic barriers set by the modern day hierarchy of farming and help our 'Anna Datas' live a life of dignity. Our mission aims to build an ecosystem wherein the farmers of our society also known as “Anna Datas” get the right price for their products and hence live a life of dignity by taking proper care of their family and also help them to live with peace and security. Our work here is divided in four steps mainly- 1. Order Receiving, 2. Procurement 3. Packing 4. Delivery.